[PDF.55ew] Trade Shows in the Globalizing Knowledge Economy

Trade Shows in the Globalizing Knowledge Economy

[PDF.ub56] Trade Shows in the Globalizing Knowledge Economy

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#2653615 in eBooks 2014-07-17 2014-07-17File Name: B00MN962NUThis interdisciplinary nature of the book is also reflected in the composition of the authors whose academic backgrounds cover economic geography and marketing...The authors are already well-respected scholars in their respective disciplines and this has made this book both theoretically sound andThis book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.The book is organized in four parts. Part I lays out ...

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