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#1505105 in eBooks 2010-09-03 2010-09-03File Name: B003YCPXLW3 of 3 people found the following review helpful. A must-read book for all entrepreneurs and business students!!By jamesAs an entrepreneur and a professional manager, I always have noticed that the corporate strategy based on corporate culture has become the strongest competitive strategy over the competitors in many practical reasons. However, it was not easy to find examples or management theories supporting the idea. Rather, many people have an illusion that making a shared value-oriented comA new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission ndash; to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, they aim to achieve a balance between profits and one or more causes of their choosing. In fact, they view for-profit entrepreneurship as a vehicle for social change. The authors call these pioneers "...

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