#2037898 in eBooks 2007-04-16 2007-03-08File Name: B005LY2ELS0 of 0 people found the following review helpful. CSR Belongs in Your MarketingBy Shel HorowitzAlmost at the very end of this book is a statement that I feel sums up much of the value in running a values-based business:"Operating a business in a socially responsible manner can lead to increased sales, strong and effective alliances, and even lucrative company buyouts. And no one is espousing doing poorly financially just so you an be a good corporate citizen. What the companies...demonstrate isSales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative!In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs...
You easily download any file type for your gadget.Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies (Social Venture Network Series) | . Just read it with an open mind because none of us really know.
