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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint


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#80156 in eBooks 2016-10-13 2016-09-30File Name: B01GW9XH7K4 of 4 people found the following review helpful. much more than customer serviceBy Daniel B. BeaulieuCustomer service is out and customer experience is in. Itrsquo;s not enough to deliver great customer service any more you have to instead deliver and entire customer experience and a great experience at that.Customer want to feel good about the very act of working with you. They want to feel that you are on their side; and that you have their best interests at heart.They want to ldquo;Craverdqu"Insightful and pragmatic, this book provides the tools that organizations need to truly satisfy customers and orchestrate memorable experiences for them." --Publishers Weekly "...provides a really interesting look at the subject, mixing effortlessly theory and practical advice togetherSelected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016Mashable Best New Marketing Books to Read in 2017The best companies in the world discover what their customers desiremdash;and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: Wha...

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