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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing


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#205481 in eBooks 2012-12-21 2012-12-21File Name: B00ATLLHRA1 of 1 people found the following review helpful. So glad I read this before testingBy CustomerI had no idea testing isn't about carrying out technical details, but testing with directions, purpose.This is the first book I've read on cro and I'm glad it is. I feel much more confident about doing cro work now after understanding concepts from this book.Thanks wider funnel for such a great book4 of 5 people found the following review helpful. No supplemental/additional resources - No concern fromLearn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tool...

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