#188483 in eBooks 2016-07-19 2016-07-19File Name: B018FM3EIO4 of 4 people found the following review helpful. A totally biased review from Mark's MOMBy Pat RampollaWhen Mark said that he was going to write a book about starting ZICO, I thought, well that's great, but it is not going to interest the average reader. I I was totally wrong. This book is not only about all the struggles and conflicts that Mark, and his wife Maura, went through to bring this very unconventional beverage to market, it is about the open and honest conversations these two had to"Often only the bottom line is emphasized in business. But Mark Rampolla shows how those days are over through his ZICO story, making the case that reaching for higher goals to do good...can be just as porfitable and successful, while also bettering the world."nbsp;nbsp;nbsp;- SARA BLAKELY, founderGrabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasnrsquo;t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla re...
You easily download any file type for your device.High-Hanging Fruit: Build Something Great by Going Where No One Else Will | . Just read it with an open mind because none of us really know.
