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#1293944 in eBooks 2015-06-10 2015-06-10File Name: B00KR83GJC0 of 0 people found the following review helpful. A must read for copywriters!By joshraeA must read for copywriters!0 of 0 people found the following review helpful. Incredibly good book for those seeking to understand the basicBy Jorge PerezIncredibly good book for those seeking to understand the basic, yet most powerful concepts of successful advertising. The book, however, takes a bit of patience to read because it's written in a text-book kind of way and the sentence structure is sometimes a"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy About the AuthorClaude C. Hopkins (1866ndash;1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be mThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilit...
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